As the year starts to wind down, many businesses and entrepreneurs are
making plans and budgets for the year 2003. Those plans could include
anything from setting up goals for new products to preparing marketing,
sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN
you launch your campaign can be just as important to what and how you
launch.
HOLIDAY PUBLICITY OPPORTUNITIES
If your product/business lends itself to increased holiday sales, the next
few weeks are a perfect time to get a publicity campaign launched – given
the right media targets. Many holiday issues are already been laid out for
magazines, and many other media outlets https://famemedia.vn are feverishly seeking
information/pitches on innovative stories for the holidays. Some media
outlets even reorganize or beef up staff around the holidays to allow for an
increase in stories on products. Have your publicist help you take advantage
of this increased media opportunity.
PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS
Some business owners may be of the mindset: “I think we’ll wait to launch a
publicity campaign until after January 1st.” The problem is — if you wait
to launch your publicity campaign until the first of the year hoping for a
quick media interest blast in January, you may be in for a quiet month. Keep
in mind most media outlets have editorial lead-times of a few weeks to 6